I make brands worth following, then build the systems that follow up.
Digital marketing, brand and content strategy, and marketing automation from one person. I shape how your brand looks and sounds, produce the content that earns attention, run the ads that scale it, and wire the CRM so every lead hears back in minutes, not days.
01Brand strategyPositioning, voice and visual systems
02Content strategyCalendars, pillars and hooks
03Social mediaGraphics, carousels and reels
04Paid adsMeta, Google and Pinterest
05Email marketingCampaigns, newsletters and flows
06Funnels & websitesPages wired into the CRM
07GoHighLevelCRM, pipelines and calendars
08Marketing automationFollow-up that runs itself
09AI chat & voice agentsReplies, qualifies and books(01) What I do
Four disciplines. One person accountable for all of them.
Most brands hire one person for the look, another for the posts, an agency for ads and a freelancer for the CRM, then wonder why nothing connects. I do all four, so the strategy and the follow-up speak the same language.
Brand strategy
Positioning, messaging and a visual voice your market recognises at a glance. I start with who you serve and why they should pick you, then turn it into guidelines every post, ad and email can follow.
Content strategy
Pillars, monthly calendars and the content itself: social graphics, short-form video, static and UGC ads, and email. Planned around what your buyers actually ask, produced so it ships on time.
Digital marketing
Paid campaigns on Meta, Google and Pinterest, landing pages and funnels built to convert, and the tracking that shows which ad, page and email actually brought the sale.
Marketing automation
GoHighLevel CRM, pipelines, nurture and reactivation sequences, plus AI chat and voice agents that reply, qualify and book while you sleep. The part of marketing that turns attention into revenue.
(02) Selected work
Every graphic, reel, ad, email and calendar opens in full. The GoHighLevel builds come straight from my automation practice, with live chat and voice demos you can try.
Social graphics
Short-form video
Static & UGC ads
Email marketing
Ad campaigns
Content calendars
On the feed.
Reels, talking heads and UGC ads. Swipe, use the arrows or tap a side video. Tap the speaker for sound.
(03) Approach
Attention is rented. Systems are owned.
Most brands stop at the post or the ad. I connect the whole path, from the first impression to the follow-up that closes, so nothing you pay for leaks out the bottom.
Brand
Who is this for, and why should they pick you?
- Audience and competitor research
- Positioning and messaging
- Voice and visual guidelines
Content
What do we say, where, and when?
- Pillars and a monthly calendar
- Graphics, reels and UGC
- Newsletters and campaigns
Campaigns
How do the right people see it?
- Meta, Google and Pinterest ads
- Static and UGC ad creative
- Landing pages and funnels
Capture
What happens the second someone raises a hand?
- Forms, calendars and pipelines
- AI chat on site, Instagram and Facebook
- AI voice for missed calls
Follow-up
How does a lead become a customer?
- Speed-to-lead SMS and email
- Nurture and reactivation sequences
- Reporting tied back to spend
Every result feeds the next brief: what converts shapes the brand, the content and the next campaign.
(04) Strategy
Strategy, written down before anything gets built.
Every engagement starts with a plan you can read: the offer, the audience, the campaign and the follow-up system, mapped step by step. Three recent plans, open in full.
Amber Mews Launch Plan
A launch plan for a new-homes development: Meta ads under the Housing category in three areas, a higher-intent lead form, and a HighLevel system that turns leads into booked show home viewings.
- Area test, targeting and first 14 days
- Two films, four ads and a retargeting sequence
- 8 HighLevel workflows with 2 AI agents
Day Pass Launch Campaign
A premium strength gym's day pass offer, a Meta ad and reel, and a follow-up system that turns a claimed pass into a visit, and a visit into a membership.
- 6 GoHighLevel workflows, intake to membership
- Lead journey and process flowchart
- Ready-to-load copy and build order
DMV Agent Partner System
A system that finds real estate agents in DC, Maryland and Virginia, starts the conversation, books them on the lender's calendar, and turns them into referral partners.
- Outreach and booking system in 6 parts
- Partner engine for referrals and loan updates
- Flowchart, video walkthrough and planning model
(05) Testimonials
Client testimonials.
Unscripted video feedback from clients and agency partners I've built for. Pick a name to play their story.
(06) About
Digital marketer & strategistGMT+8
I'm John Carlo, a digital marketer from Manila who works where brand, content and automation meet.
For six years I've built marketing systems for businesses in the US, Europe and Asia-Pacific. It started with GoHighLevel: pipelines, follow-up and booking flows. The more I built, the clearer it got that automation only works when the brand and the content in front of it are strong, so that became my job too.
Today I take a brand from strategy to sale: the positioning, the content calendar, the creative, the campaigns and the CRM that follows up. One person accountable for the whole path, with no hand-offs where leads slip through.
- Experience
- 6 years
- Based in
- Manila, PH
- Clients in
- US · EU · APAC
- Industries
- 13
Strategy & analytics
GA4Google Tag ManagerLooker StudioSemrush
Paid media
Meta Ads ManagerGoogle AdsPinterest AdsTikTok Ads
Content & design
CanvaFigmaCapCutPremiere ProNano BananaVeo 3
CRM & email
GoHighLevelKlaviyoMailchimpManyChat
Automation & AI
n8nMakeZapierClaudeChatGPTRetellVAPI
Web
GoHighLevel funnelsWordPressReact / Next.js
GoHighLevel certified
(07) Notes
Notes from the build.
(08) Questions
Good questions.
What does working with you look like?
It starts with a free strategy call. I review your brand, content, ads and follow-up, then send a written plan with clear priorities. Once you approve it, I build in stages and report weekly, so you always know what shipped and how it's performing.
Do you do the strategy or the work?
Both. I write the strategy and I do the work: the calendar, the creative, the campaigns and the automation. You get one point of contact and no hand-offs between agencies.
Do I need GoHighLevel already?
No. If you're not on it, I'll set it up and move your contacts over. If you use another CRM, I'll tell you honestly whether switching is worth it or whether I should connect to what you already have.
Which industries do you work with?
Healthcare and med spa, real estate, legal and tax, coaching, fitness, e-commerce and home services. The pattern repeats: attract, capture, follow up. The details get tuned to your buyers.
Project or retainer?
Either. Brand strategy, funnel builds and CRM setups usually run as projects. Content, ads and ongoing optimisation work best as a monthly retainer.
What time zone are you in?
I'm in Manila (GMT+8) and work with clients across the US, Europe and Asia-Pacific. I overlap with US mornings or evenings for calls and usually reply within a few hours.
(09) Let's talk
Let's make your brand impossible to ignore.
Tell me where you are and where you want to be. I'll come back with a clear plan and an honest view of what will move the needle first.